Privacy notice

1. Who we are and what we do

Who we are

We are The Drinkaware Trust (“Drinkaware”, “us”, “we”, “our”). We are a limited company registered in England and Wales under registration number 04547974 and we have our registered office at 1^st Floor Michael House, 35, Chiswell Street, London, England, EC1Y 4SE. We are registered with the UK supervisory authority, the Information Commissioner’s Office (“ICO”), in relation to our processing of Personal Data under registration number Z9912649.

What we do

We are an alcohol charity working with individuals, public authorities and organisations with the aim of reducing alcohol harm in the UK. We provide a toolkit of services with the aim of supporting people who want to change the way they drink which includes the MyDrinkaware App and our online Drinking Check. We are committed to protecting the privacy and security of the Personal Data we process about you.

Controller

Unless we notify you otherwise, we are the controller of the Personal Data we process about you. This means that we decide what Personal Data to collect and how to process it.

2. Purpose of this privacy notice

The purpose of this privacy notice is to explain what Personal Data we collect about you and how we process it. This privacy notice also explains your rights, so please read it carefully. If you have any questions, you can contact us using the information provided below under the ‘How to contact us’ section.

3. Who this privacy notice applies to

This privacy notice applies to you if:

You visit our website
You use our app or other online services
You use our online learning platform
You subscribe to our newsletter
You contact us to enquire about our goods or services
You purchase goods or services from us
We purchase goods or services from you
You participate in our research or feedback surveys
You partner with us or become a Drinkaware funder
You attend one of our in-person events

Please note, if you access the DrinkChat on our website, this is an externally provided service and Drinkaware do not collect, store, process or access personal data submitted through this channel.

4. What Personal Data is

‘Personal Data’ means any information from which someone can be identified either directly or indirectly. For example, you can be identified by your name or an online identifier.

‘Special Category Personal Data’ is more sensitive Personal Data and includes information revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data for the purposes of uniquely identifying someone, data concerning physical or mental health or data concerning someone’s sex life or sexual orientation.

5. Personal Data we collect

The type of Personal Data we collect about you will depend on our relationship with you. For the type of Personal Data we collect see the table below in the section entitled ‘Purposes, lawful bases and retention periods’.

6. How we collect your Personal Data

We collect most of the Personal Data directly from you in person, by telephone, text or email, our Drinkaware App and/or via our website.

However, we may also collect your Personal Data from third parties such as:

reputable companies who provide lead generation contact lists
others to whom you have provided consent
publicly available sources such as social media platforms

7. Purposes and Lawful Bases

We will only use your Personal Data when the law allows. Most commonly, we will use your Personal Data in the following circumstances:

Categories of individuals	Categories of Personal Data	Purpose of Processing	Lawful Basis
Individuals who use our Drinking Check (required information)	Age, sex	To provide the most appropriate advice to you. For example, biological sex plays a role in how alcohol affects your health which is why we ask for this to conduct the Drinking Check	Contract
Individuals who use our Drinking Check (voluntary information)	Full name, email address, drinking habits, gender identity	It is in our legitimate interests to ensure that people have an option to request a copy of the result and advice from the Drinking Check It is also in our legitimate interests to ensure people who are taking the Drinking Check are given the opportunity to provide their gender identity for the purposes of inclusivity and to support people who are gender minorities through analysis of this data	Legitimate interests and substantial public interest- equality of opportunity or treatment
Individuals who use our online Service Finder function to locate regional alcohol advice services (mandatory information)	Postcode	It is in our legitimate interests to collect minimal personal information to direct you to services in your local area	Legitimate interests
Individuals who use our app (required information)	Full name, email address, age, password, sex, and information such as drinking habits	It is in our legitimate interests to collect your personal information to authenticate you and to protect the information you log on your account Where we ask for information such as sex and age, this is to enable us to provide you with our service and to tailor the advice we provide to you, as mentioned above with our Drinking Check	Legitimate interests and contract
Individuals who use our app (voluntary information)	Gender identity, postcode	It is in our legitimate interests to collect information (such as postcode) for the purposes of reporting and research, at which point the personal data will be anonymised/ aggregated. As mentioned above with the Drinking Check, it is also in our legitimate interests to provide the opportunity for people to provide information regarding their gender identity for the purposes of inclusivity	Legitimate interests and substantial public interest -equality of opportunity or treatment
Individuals who use our online learning platform (required information)	Name, email address, job title, location information	To provide users with access to online learning resources related to reducing alcohol harm	Consent
Individuals who use our online learning platform (voluntary information)	Year of birth, sex	To provide users with access to online learning resources related to reducing alcohol harm	Consent
Organisations who purchase our logo licence (funders)	Full name and contact details of employees and members of the organisation, job title, work email address, work telephone number, office/site address, notes from phone calls, interaction records via email	It is in our legitimate interests to keep a record of personal information of our funders in order to maintain a relationship and to contact funders when their licence is due for renewal	Legitimate interests
Organisations who purchase our logo licence (funders)	Payment information including bank account number, bank name, sort code, details of transaction	To fulfil your order with us and to keep a record of financial transactions for tax purposes	Contract and legal obligation
Organisations we partner with	Full name and contact details of employees and members of the organisation, job title, work email address, work telephone number, office/site address, notes from meetings	It is in our legitimate interests to keep a record of our partnerships for the purposes of insight and internal reporting and to record personal information of key contacts to facilitate the partnership	Legitimate interests
Individuals who purchase through our online shop	Name, email address, payment card details	To fulfil your order with us and to keep a record of financial transactions for tax purposes	Contract and legal obligation
Individuals who have been invited to participate in research and provide feedback	Name, demographic information, location information, drinking habits/ behaviour, age, phone number, email address, details of feedback	It is in our legitimate interests to collect information that will help us to improve our service	Legitimate interests
Individuals who choose to take part in surveys about our services	Email address	It is in our legitimate interests to collect information that will help us to improve our services	Legitimate interests
Individuals who contact us via our website, chatbot, or our social media pages	Name, job title, company name, email address, phone number, details of enquiry or complaint	It is in our legitimate interests to respond appropriately to queries or complaints	Legitimate interests
Suppliers and contractors	Name, job title, company name, sort code, account number, phone number, email address	To pay you for the service we have contracted form you and to keep a record of financial transactions for tax purposes	Contract and legal obligation
Individuals who have subscribed to our email newsletter	Full name, email address	It is in our legitimate interests to promote our aims and services to people, however, we will only contact you for this purpose when we have obtained your consent to do so	Consent

Where Personal Data is processed because it is necessary for the performance of a contract to which you are a party, we will be unable to provide our services without the required information.

8. Use of Artificial Intelligence

We may use AI tools to help us to provide and improve our services, by enhancing their functionality and effectiveness. We may also use AI to analyse the anonymous data we collect to help us understand patterns of alcohol use.

Where we use AI, it is always used to support human decision making. We do not use AI to make automated decisions about individuals. Any personal data processed using AI is processed in line with the lawful bases set out in “Purposes and lawful bases” in section 7.

We use third party AI service providers who act as data processors on our behalf. As our processors, they are bound by legal obligations to protect your information and can only use your personal data as we direct, for the purposes outlined in “Purposes and lawful bases” in section 7.

9. How long we keep your data

We will retain your personal data for as long as is necessary to provide you with our services and for a reasonable period thereafter to enable us to meet our contractual and legal obligations and to deal with complaints and claims.

At the end of the retention period, your personal data will be securely deleted or anonymised.

10. Sharing your Personal Data

We may share your Personal Data with our carefully selected third parties, including public authorities such as the HMRC for tax purposes. Other third parties may include:

Web hosting companies and digital service providers for the provision and maintenance of our website and app.
Payment providers such as Shopify to facilitate payment through our online shop.
Couriers and delivery companies to deliver any goods purchased from us.
Email service providers to assist in our interactions with you.
Companies who assist with our research and feedback efforts.
Companies who support with our marketing activities.
Lawyers, accountants and government functions who assist us with business administration and to meet various legal and regulatory obligations.

16. Changes to this privacy notice

Bayley cut sections 11-15 to test if the search index can regenerate with a shorter privacy policy.

Last modified April 16th 2026.

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